Competition and collaboration in the stevia industry

By Caroline Scott-Thomas

- Last updated on GMT

Related tags: Glg life tech, Vice president, Vice president of the united states

Representatives of stevia suppliers PureCircle, GLG Life Tech and Blue California spoke with at IFT about areas in which members of the stevia industry can work together - even as competing companies.

At the recent IFT show in Chicago, James Kempland, vice president of marketing at GLG Life Tech, Cecilia McCollum, executive vice president at Blue California, and Jason Hecker, vice president of global marketing at PureCircle, discussed the distinction between collaboration and competition in the stevia industry.

In particular, they talked about the possibility of a stevia trade association, and the values that they all hold in common. These include ensuring consumer trust in stevia through product quality, safety, and good taste, in order to promote it as part of the solution for health problems like diabetes and obesity.

Related news

Show more

Related products

Leading the way to less sugar

Leading the way to less sugar

Cargill | 15-Jun-2022 | Infographic

Meeting consumer expectations for less sugar isn't always easy – due to its many functions and complex attitudes toward alternative sweeteners.

A label that stands out and stands up.

A label that stands out and stands up.

ADM | 31-May-2022 | Case Study

Combining superior taste, texture and functionality with clean label appeal just in time for the summer BBQ, ADM's solution for creamy, vegan mayonnaise...

Related suppliers


stevia as a sweetener alone

Posted by ramswamy ganesan,

the intensity of the sweetness is so strong, that the taste buds get saturated and cannot raise the e-volt level any further for the brain to receive further taste signals. to use stevia as sweetener , i suggest suitable filler material as per the food standards.

Report abuse

Stevia as a sweetener alone

Posted by Brian Wright,

As Amir pointed out, stevia has some hurdles to overcome when used alone. The trouble I've had using stevia alone is that the sweet, while it can be intense, is not the same as sugar. The sweetness hits the palette at a different time than sugar. Sugar has a sweet that hits the palette immediately and lasts from beginning to end. Stevia has a sweet that hits the palette later and doesn't last as long as sugar. The issue, then, is that stevia will need to be mixed with another sweetener to cover the entire sweet spectrum like sugar. I've found that mixing stevia and saccharin solves this problem. I know that saccharin has gotten a previous bad rap due to previous questionable studies. But, I trust saccharin more than, say, aspartame or sucralose.

When I use stevia to sweeten I mix it with saccharin to even the sweet. This works particularly well on top of fruit, on cereal, in soda, in tomato dishes (hot or cold) and may or may not work in some baked goods. The ratio I've used is usually 1 to 1, but may be adjusted to taste or product.

I know that some manufacturers are mixing stevia with sugar alcohols, but I don't trust sugar alcohols. Of course, the problem with baking is creating the same consistency and volume that sugar provides. So, the absence of sugar provides challenges to bakers. For soda manufacturers, though, a stevia+saccharin mix makes a very good diet soda with little to no aftertaste from either sweetener.

Report abuse

Stevia development

Posted by Amir M. Saraj,

It is more than three years that we work on Stevia in our country, we are very interested to have had more details about solving the after taste of it, in line of development of natural sweeteners as Stevia.

Report abuse

Follow us


View more