Looking to a new wave of energy drinks
This content item was originally published on www.beveragedaily.com, a William Reed online publication.
Speaking at the recent IFT trade show in Chicago, Corporate Communication Manager at Beneo Claudia Meissner said that consumers are looking for new kinds of energy drinks.
In the future, she envisages that drinks will provide more balanced, sustained energy, and that there will be a new focus on naturally sourced ingredients, and more natural, fruity flavors.
