SensoryEffects unifies business under one brand

Related tags Food Milk Cooking

SensoryEffects Flavor Systems, US Foods and Diehl Food Ingredients have unified under the SensoryEffects brand name in order to communicate an integrated approach to formulation.

The company provides ingredient and flavor systems for food and beverage manufacturers, as well as finished products in several categories. The reorganized company will be arranged into three separate units: Powder Systems, Flavor Systems, and Cereal Systems, to be located in Defiance, Ohio, Bridgeton, Missouri, and Lincoln, Nebraska, the company said.

President and CEO of SensoryEffects Charles Nicolais said: “By combining all businesses under the SensoryEffects brand, we hope to reinforce our message with customers that we can be their partner in developing and supplying food and beverage ingredient and flavor systems or fully formulated food products.”

The company has made a number of major acquisitions in recent months, including taking on Cargill Texturizing Solutions’ liquid vitamins business for the fortification of dairy products; and the functional emulsified powder systems of Emulsion Technologies, intended to better enable the transition from trans fat-based baked goods, reliant on shortenings, to oil-based ones, while eliminating the need for a ‘creaming’ step.

“SensoryEffects is a young company, less than five years old, which has grown tremendously through strategic acquisitions and robust organic growth,”​ Nicolais said. “We connect with customers because we are easy to do business with and we excel at creatively solving customer problems.”

The Lincoln, Nebraska unit was formerly US Foods and will now be home to SensoryEffects Cereal Systems; the Defiance, Ohio facility was formerly Diehl Food Ingredients and becomes SensoryEffects Powder Systems; and the Bridgeton, Missouri facility will include Sensory Effects Industries and become SensoryEffects Flavor Systems.

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