Self-regulatory advertising scheme shows ‘excellent compliance’, says review

Sara Lee joins scheme against junk food advertising to children

24-Sep-2010

Sara Lee has become the latest food manufacturer to join the voluntary Children’s Food and Beverage Advertising Initiative (CFBAI) that aims to restrict advertising of junk food to children.

Kids see more fast food adverts, fewer for sweets

09-Jul-2010

American children now see less TV advertising for confectionery products, but more for fast food, according to a new study that recommends continued monitoring of marketing practices and food company pledges.

Industry is successfully self-regulating ads to kids, CFBAI

01-Dec-2009

Self-regulation of food marketing to children does work, says the head of the food industry’s initiative, but change is incremental and should be measured with a broad view over the landscape.

Self-regulatory advertising scheme shows ‘excellent compliance’, says review

Companies participating in a voluntary scheme intended to restrict the advertising of junk food to children showed ongoing improvement in 2009, according to the program’s third annual review.

Related Topics

Sara Lee joins scheme against junk food advertising to children

Kids see more fast food adverts, fewer for sweets

Industry is successfully self-regulating ads to kids, CFBAI