Walmart pledges to promote healthy foods

By Caroline Scott-Thomas

- Last updated on GMT

Related tags Michelle obama Nutrition Walmart

Walmart has said it intends to reformulate its products to make them healthier and will push its suppliers to do the same, in support of Michelle Obama’s Let’s Move! campaign, the retailer said on Thursday.

The nation’s largest grocer said it intends to cut sugar, saturated fat, and sodium in thousands of products in its private label Great Value products, eliminate trans fat, and will also slash the prices of fruits and vegetables, following talks with the First Lady. Michelle Obama has taken aim at childhood obesity with her Let’s Move! campaign, which has the stated aim of ending the condition within a generation.

President and CEO of Walmart US Bill Simon said in a statement: “No family should have to choose between food that is healthier for them and food they can afford. With more than 140 million customer visits each week, Walmart is uniquely positioned to make a difference by making food healthier and more affordable to everyone.”

The company announced its intention to gradually cut sodium by a total of 25 percent, added sugars by 10 percent and to eliminate trans fats in its products by 2015 in an event attended by Michelle Obama in Washington, D.C. on Thursday.

Walmart said it would save its customers about $1bn a year by lowering its fruit and vegetable prices, and added that it would “drastically reduce or eliminate”​ prices of ‘better for you’ versions of products, such as those that have reduced fat, sugar or sodium.

Executive director of the Center for Science in the Public Interest (CSPI) Michael Jacobson welcomed the move. He said in a statement: “This announcement will virtually eliminate artificial trans fat in packaged foods and help spur food manufacturers to cut the sodium in their products over the next several years. Those two moves by Walmart ultimately should save thousands of lives each year that might otherwise be lost to heart disease or stroke.

In addition, the retail giant said it intends to build grocery stores in “underserved communities”​, increase its charitable support of nutrition education programs, and develop a front-of-pack seal to “help consumers instantly identify truly healthier food options such as whole grain cereal, whole wheat pasta or unsweetened canned fruit.”

Related news

Related products

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

 Four actionable steps to reduce allergen recalls

Four actionable steps to reduce allergen recalls

Content provided by FoodChain ID | 04-Oct-2023 | White Paper

Failing to mitigate allergen risks has serious consequences - not just for consumer safety, poor allergen procedures can also cause financial losses and...

Related suppliers

2 comments

Better Health Lower Cost!

Posted by Marguerite Blake,

I am glad a large national chain store is starting a trend to help the public with healthier choices. Many families on food stamps have to buy the lowest cost products. It is great to see them cutting the salt, sugar and fats in their product line. Lots more poor families need access to produce and a slash in that cost is a big step for their health improvements also.

Report abuse

Walmart supporting healthy foods

Posted by Mike Smith,

I highly commend Walmart's effort to support healthy food. Both Canada and the US have Health Care Systems that are crippled by too much disease. Almost 100% of Type 2 Diabetes can be eliminated through a healthy diet and proper exercise. I am so glad to see Michelle Obama behind this and I would be delighted if a Canadian celebrity would take a similar interest.

Report abuse

Follow us

Products

View more

Webinars