Building consumer awareness about GM foods
The non-GMO symbol is a useful reference point for consumers, many of whom still have gaps in their knowledge of genetically modified (GM) foods, according to natural and organic food companies.
Director of marketing at Nature’s Path Maria Emmer Aanes, CEO of Kamut International Trevor Blyth, and Organic Valley associate product manager Missy Kampling spoke to FoodNavigator-USA about why they consider the non-GMO seal to be an important label claim – even though all of them produce certified organic foods that already have to be GM-free under US Department of Agriculture (USDA) regulations.
