California Avocados unites with artichoke and olive oil firms in Med Diet campaign
The California Avocado Commission (CAC) has joined with Star Olive Oil and Cara Mia Artichoke Hearts in a co-marketing campaign promoting the Mediterranean diet.
The CAC said that distribution of nutritional information is crucial for encouraging demand of avocados, and it often works with independent third parties, including Oldways, the non-profit organization behind the Mediterranean Diet Pyramid. Avocados are featured as a component of the Mediterranean Diet, and the CAC said that olive oil and artichokes also fit well with the diet’s criteria.
The co-marketing program features on-pack coupons and usage ideas, a free recipe booklet offer, and online and social media marketing.
“Co-marketing with two brands that fit synergistically with California avocados and the Med Diet theme helps us spread consumption-driving avocado nutrition messages,” said Jan DeLyser, CAC’s vice president of marketing.
