PepsiCo snaps up Brazilian snack maker Mabel

By Elaine Watson

- Last updated on GMT

Related tags Snack foods Brazil Pepsico

Compton: “Brazil is an extremely important market for PepsiCo"
Compton: “Brazil is an extremely important market for PepsiCo"
PepsiCo has boosted its presence in Brazil via the acquisition of Mabel, a leading producer of cookies, crackers and snacks – for an undisclosed sum.

The deal follows PepsiCo’s recent acquisition of Dilexis, a traditional manufacturer of cookies and crackers in Argentina, and will add the Mabel, Elbi's, Kelly and Skiny brands to PepsiCo’s stable, said John Compton, chief executive of PepsiCo Americas Foods and Global Snacks Group.

“Brazil is an extremely important market for PepsiCo and this acquisition well positions us in a key segment in the snack category there.”

Mabel, which sells more than 200 cookie, cracker and wafer products, has five manufacturing plants in Brazil and the capacity to produce more than a million cookie packages a day.

The transaction is subject to a post-closing review by Brazil's Council for Economic Defense.

Related topics Suppliers

Related news

Show more

Follow us


View more