First food products featuring novel saffron-based satiety ingredient set for Q3 launch

By Elaine Watson

- Last updated on GMT

PLThomas was promoting Satiereal at the recent IFT Wellness 2012 conference
PLThomas was promoting Satiereal at the recent IFT Wellness 2012 conference

Related tags Obesity

The first food and beverage products to feature Satiereal – a novel weight management ingredient from the flowers of saffron stigma,Crocus sativus L– could hit the US market in the third quarter of this year.

Satiereal, which was developed by French firm INO'Réal and marketed in the US by New Jersey-based ingredients supplier PL Thomas (PLT) could succeed where other satiety ingredients have failed because it seeks to address the cause of overeating – which is not just about hunger – claims the firm.

The ingredient, which is claimed to curb overeating by boosting levels of the neurotransmitter serotonin, is set to launch in a smoothie and a snack in the third quarter of this year, said director of national sales Rodger Jonas, who was speaking to NutraIngredients-USA at the recent IFT Wellness 2012 conference.

Clinical studies

Satiereal has been tested in a four-week pilot clinical study and an eight-week randomized, double-blinded, placebo-controlled trial published in Nutrition Research​ in 2010 (B. Gout, et al, Nutrition Research 30 2010 305-313).

The ingredient, which was introduced to the European market in 2008 and the US market last year, is GRAS, and is designed to be consumed twice a day before breakfast and dinner, Dr Vladimir Badmaev, director of medical and scientific affairs, PLT, told NutraIngredients-USA last fall.

The clinically tested daily dose is 176.5mg, which equals to 90mg twice a day half an hour before breakfast and dinner for total daily dose of 180mg.”

The 2010 study evaluated the efficacy of Satiereal on body weight changes over an 8-week period. Snacking frequency, the main secondary variable, was assessed by daily self-recording of episodes by the subjects in a nutrition diary.

Satiereal caused a significantly greater body weight reduction than placebo after 8 weeks, while mean snacking frequency was significantly decreased in the Satiereal group as compared with the placebo group, said Badmaev.

People overeat due to stress, anxiety, frustration and boredom –not just because they are hungry

It was well-known that hunger is only one factor in determining how much we eat, when we eat and why we eat, said Badmaev.

“Many people snack and overeat due to a habit, stress, anxiety, boredom or frustration, even if they don’t feel hungry. Satiereal works by decreasing stress and improving emotional wellness, producing a state of satiety.”

He added: “We feel Satiereal offers more than just its ability to manage cravings and spikes in appetite. Its mechanism of action allows for support of emotional well-being. Many who are on strict low-calorie diets often have attendant irritability and mood fluctuations.

“As with any habit, curtailing it severely and significantly affects mood and outlook. This is one of the reasons why it is so difficult to simply curb one's appetite, and potentially, in our opinion, where others may have failed.”

Historically, saffron was prized as a culinary spice, colorant and dye, and as a medicinal herb. Ancient Persians also used it for treating depression, he said.




Related news

Related products

show more

Prepare for your future with protein

Prepare for your future with protein

Glanbia Nutritionals | 30-Mar-2023 | Technical / White Paper

Understand your choices and considerations in choosing a protein ingredients supplier and partner.

Elite Nutrition for Everybody

Elite Nutrition for Everybody

ADM | 22-Mar-2023 | Case Study

Looking for world-class, proprietary formulations that can take your brand to the next level? ADM can help. We offer an unmatched range of specialty ingredients...

Ageing male syndrome

Ageing male syndrome

Chemical Resources (CHERESO) | 06-Mar-2023 | Technical / White Paper

Most of the men over the age of 40 face common lifestyle issues like sleep disturbance, increased urination, irritability, anxiety etc. Most of these issues...

PROBIOTICS: Add a Pinch of Healthy

PROBIOTICS: Add a Pinch of Healthy

Lallemand Health Solutions | 21-Feb-2023 | Product Brochure

Lallemand Heath Solutions is bringing on the market probiotic solutions for food and beverage applications such as microencapsulated lactobacilli and bifidobacterium...

Related suppliers

Follow us


View more