Inspiring the YouTube generation of R&D professionals

By Caroline Scott-Thomas

- Last updated on GMT

Related tags: R&D

Inspiring the YouTube generation of R&D professionals
Ingredient distributor Univar is looking to connect with the new generation of R&D professionals in new ways - and is inspiring novel formats for traditional favorites in the process.

FoodNavigator-USA spoke with the company's director of marketing Beth Warren at IFT in Las Vegas. She explained that many of the formats used to present information to the R&D community are not current, so Univar decided to develop a series of short 'snapshot' videos, not as training tools, but rather to inspire new ways of thinking about the product development process.

Click here​ for Univar and CP Kelco's YouTube video on beverage development.

Click here​ for their video on texture modification.

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