Marketers shouldn’t risk deprioritizing the over-50s, says Nielsen

Age determines US eating habits more than any other factor, claims market researcher

14-Aug-2012

Age is the single most important factor determining when and where Americans eat, according to a new report from market research organization Packaged Facts, which suggests ways that food companies can respond to shifting demographics and eating habits.

Millennials: Cautious, volatile – and online

18-Jul-2012

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.

Changing demographics could herald long-term disruption for food industry

11-Jul-2012

The aging of the Baby Boomer generation and increased spending power among Millennials is set to disrupt the way the food industry does business, according to a new study.

Marketers shouldn’t risk deprioritizing the over-50s, says Nielsen

Marketers traditionally have focused their attention on the under-50s – but over-50s in the United States still have enormous spending power, and food marketers shouldn’t ignore them, says a new report from the Nielsen Company.

Related Topics

Age determines US eating habits more than any other factor, claims market researcher

Millennials: Cautious, volatile – and online

Changing demographics could herald long-term disruption for food industry