Why all food manufacturers - not just those in organics - should read new NOP draft guidance outlining what ‘natural’ means

By Elaine WATSON

10-Apr-2013 Last updated on 18-Mar-2017 at 03:02 GMT

In the absence of a clear legal definition of ‘natural’, food marketers seeking to avoid legal challenges over it refer to a variety of sources for guidance.

Does the AriZona Iced Tea ruling set an important precedent in all-natural lawsuits?

08-Apr-2013

By Elaine Watson

Just how much comfort can manufacturers facing legal challenges over their use of 'all-natural' claims take from Judge Richard Seeborg’s March 28 decision to throw out a case about AriZona Iced Teas?

The 'all-natural' fightback? Judge throws out AriZona Iced Teas lawsuit and blasts 'dilatory' plaintiffs' counsel

04-Apr-2013

By Elaine Watson

A decision by a judge to throw out a class action lawsuit alleging that AriZona Iced Teas are not ‘natural’ because they contain high fructose corn syrup (HFCS) and citric acid, should give hope to scores of firms facing similar legal challenges, say...

Attorney on ‘all-natural’ lawsuit vs Monster Bev Corp: 'I think most people would look at this and think it’s getting crazy'

13-Dec-2012

By Elaine Watson

A lawsuit alleging that Hansen’s Diet Sodas with ‘all natural flavors’ are misbranded because they contain artificial sweeteners, highlights the lengths to which opportunistic plaintiffs’ attorneys are now going to try and cash in on the legal ambiguity...