Kraft brings Kool-Aid man into the 21st century

Kraft Q4 sales hit as rivals offered cut price cold cuts and Mac & cheese

15-Feb-2013

Kraft Foods Group expects to post weaker-than-expected fourth-quarter revenues, in part because it lost market share to rivals as competitors engaged in aggressive discounting on cold cuts and mac & cheese, said CEO Tony Vernon.

Kraft appoints Deanie Elsner to new role of chief marketing officer

31-Jan-2013

Kraft Foods Group has appointed Deanie Elsner to the newly created role of chief marketing officer, reporting directly to chief executive, Tony Vernon.

Kraft enters sports nutrition market with new MiO Fit water enhancer variant

22-Jan-2013

A new electrolyte-enhanced extension of Kraft’s MiO liquid water enhancer will debut in a 30-second commercial during Super Bowl XLVII.

Kraft brings Kool-Aid man into the 21st century with new campaign

Kraft has hired Saatchi & Saatchi New York and VSA Partners of Chicago to give Kool-Aid a “serious makeover”.

Kraft brings Kool-Aid man into the 21st century with new campaign

Kraft has hired Saatchi & Saatchi New York and VSA Partners of Chicago to give Kool-Aid a “serious makeover”.

Related Topics

Kraft Q4 sales hit as rivals offered cut price cold cuts and Mac & cheese

Kraft appoints Deanie Elsner to new role of chief marketing officer

Kraft enters sports nutrition market with new MiO Fit water enhancer variant