Kellogg’s Bear Naked downsizes for on-the-go mornings

- Last updated on GMT

Bear Naked has downsized its most popular granola for to-go pouches
Bear Naked has downsized its most popular granola for to-go pouches

Related tags: New product development, Hypermarket

Kellogg-owned Bear Naked has developed single serve pouches of its granola to target busy, on-the-go consumers, it said.

Bear Naked has launched ‘Morning Power Packs’ – one ounce versions of its granola in the two best-selling flavors; Fruit & Nut and Peak.

“Since eating when you’re out and about is a reality for many folds, our new Morning Power Packs can easily be thrown into a gym bag, desk drawer or school lunch, making powerful nutrition portable,”​ said John King, marketing director at Bear Naked.

Mintel previously highlighted health, portability and convenience​ as core requirements in breakfast new product development (NPD) for the US.

The new single-serve packs come in a five-count box and are available at retailers across the US including Walmart, Target and Kroger among others.

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