Bold snacks with an ethnic flair are on-trend, says Kellogg

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Kellogg's new snack launches are bold with an ethnic flair
Kellogg's new snack launches are bold with an ethnic flair

Related tags: Kellogg company, Snack food, Taste

Kellogg has developed new snacks in the US under its Cheez-It, Pringles and Kashi brands inspired by on-trend ethnic and bold flavors, it says.

The firm will launch its new products nationwide this summer.

Under the Cheez-It brand, it has developed a new line - Zingz crackers. The product will come in two flavors – chipotle cheddar and queso fundido.

It said the line responds to consumer demands for flavors that excited the senses with a bold, ethnic flair.

Kellogg will also debut a spicy variant of Pringles in sweet barbeque and will also launch a Mediterranean mix of its Kashi hummus chips.

Brian Huff, president of Kellogg US Snacks, said the new product developments look to cater to the increasingly inquisitive snacker. “We continue to respond with flavors, ingredients and entirely new foods to meet this demand for snacking alternatives,”​ he said.

Related topics: Bakery, Snacks, Trendspotter, Manufacturers

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