SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY

Industry voices on consumer demand for functional confectionery

By Oliver Nieburg contact

- Last updated on GMT

Does the public really care about healthier confectionery products?
Does the public really care about healthier confectionery products?

Related tags: Consumer, Consumer protection

Does the industry believe there is strong demand among consumers for functional and healthier confectionery products?

Survey

Can functional confectionery enter the mainstream?

  • Yes, in next five years

    52%
  • Yes in next 5-10 years

    18%
  • No, it will always be a niche

    18%
  • No, there is no such thing as healthy functional confectionery

    12%

Related topics: Views, Confectionery, Trendspotter, Markets

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