Missed Natural & Clean Label Trends 2013? Listen again free, on-demand

By Elaine WATSON

- Last updated on GMT

Natural & Clean Label Trends 2013 available on-demand

Related tags: Clean label, Food

Is it a safer bet to say 'Made with natural ingredients' than 'All-natural' on pack? Are consumers in the UK and the US looking for different cues on a label to determine if something is natural or wholesome? And did you know that 17% of global new food and beverage launches are now positioned as natural, additive-/preservative-free, or both?

If you missed our live event Natural & Clean Label Trends 2013 on June 26, don’t worry, all of the content is now available free - on-demand - for you to view at your leisure.

If you have already registered, but couldn't make it, or want to listen again, click here​ to access the on-demand webinars.

If you are not registered for the event, click here to register​ (it’s free), and then you will be able to access all the content.

To whet your appetite, here’s a quick breakdown of the topics we covered. All the presenters’ slides are also available for download under the ‘Resources’ section of the website.

The natural and clean label market opportunity


First, Datamonitor’s Tom Vierhile explored the size of the prize for natural and clean label foods, and asked how clean label trends are evolving, and who is driving the agenda? Retailers? Manufacturers? Consumers? NGOs? Where does organic fit in? And what label claims are on the rise?

Growth opportunities for clean-label-positioned foods and beverages


Next, Ingredion’s Aaron Edwards shared his research into consumer understanding of natural and clean label and explored how consumer insights are helping to shape proposed definitions. But as the number of new clean-label products launched around the world continues to rise, success depends upon understanding what consumers say about their priorities, intentions and preferences in any given market, he said.  

Regulatory update: Are natural claims worth the legal headaches?


Next up, BraunHagey & Borden LLP attorney Rebecca Cross explored the legal implications of using natural claims on pack. And with a class action lawsuit filed almost weekly in California against companies using the word ‘natural’ (in the absence of a legal definition), she asked should food marketers think twice about using the term in the US market? How many of these cases ever go to trial, and what can we learn from recent judgments?

Panel debate: The evolution of natural and clean-label: What do consumers want?


Finally, we put together a panel of experts to explore the following questions:

  • What does research tell us about what consumers regard to be ‘natural’? Does it amount to more than just a list of acceptable or unacceptable ingredients on a food label? What other cues are consumers looking for when deciding if a product is natural and wholesome?    
  • Who is driving the natural and clean-label agenda?  
  • What processing methods render a product from a natural source (corn, stevia) un-natural?  
  • Is the term ‘natural’ at risk of becoming devalued?  
  • Where is this trend going?


  • Chris Brockman: ​Senior Global Food & Drink Analyst, Mintel
  • Aaron Edwards: ​Director, Wholesome Ingredients Business, Ingredion UK Limited
  • Dr Catherine Adams Hutt: ​President, RdR Solutions Consulting
  • Dr Mary C. Mulry: ​President, FoodWise

Click here​ to watch all the webinars on demand.  


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