Ganeden extends reach of its probiotic with six new food, beverage launches

By Hank Schultz

- Last updated on GMT

New applications for Ganeden's BC30 probiotic include frozen yogurt, meal replacement mixes, and coffee
New applications for Ganeden's BC30 probiotic include frozen yogurt, meal replacement mixes, and coffee

Related tags: Probiotic

Probiotic producer Ganeden Biotech has extended the reach of its ultra-stable probiotic ingredient BC30 into the functional foods realm with six new product launches it is unveiling at this week’s IFT show in Chicago. The launches include frozen yogurt, a meal replacement mix, and two coffee products.

With the new launches Ganeden has placed its ingredient into more than 80 food products, said Mike Bush, Ganeden’s vice president.

Ganeden’s ingredient differs from most probiotic organisms in that it forms spores when dormant, making it shelf stable and highly robust under most processing and storage conditions. Product applications range from frozen products all the way up to baked goods, Bush said.

“We are basically everywhere except in shelf stable beverages,”​ Bush told FoodNavigator-USA.

“Consumers get (the message of) probiotics.  Our mission is to get probiotics into products that people use on an everyday basis.  Breakfast is obviously one of the most habitual meals every day and is one of our target markets,”​ he said.

Ganeden started into the food realm with a self affirmed GRAS status on its ingredient in January, 2008, and accelerated after obtaining an FDA no objection letter in mid 2012.  It subsequently sold the supplements side of the BC30 business to Schiff Nutrition, now part of British multinational food company Reckitt Benckiser.

Launches in yogurt, coffee

Ganeden-BC30

The new launches that feature GanedenBC30 are:

PreGel Happy Yo Super Sprint: a complete, instant mix for the creation of frozen yogurt that features the company’s tart Yoggi 30 flavoring along with the BC30 probiotic.

  • TapOut All-In-One: an All-In-One meal replacement mix.
  • Six Star Instant Protein Smoothie: An all-in-one vegan-based smoothie formula featuring protein, fiber, vitamin C and BC30.
  • BarnDad’s RISE Original Instant Green Coffee with Probiotics: A premium Colombian coffee blend that contains 500mg of Green Coffee Extract (GCE) and BC30.
  • Copper Moon Probiotic Instant Coffee: Single serve stick packs in  Colombian and French Vanilla varieties.
  • Fizz Sparkling Probiotic Lemonade: Certified organic and containing 1 billion probiotic CFUs in every bottle, FIZZ Sparkling Probiotic Lemonade available in six flavors.

Quality assurance

Bush said a big reason for the ingredient’s success is the company’s insistence on efficacious doses in finished products.

"We don’t pixie dust. Our partners sign a purchase and license agreement.  WE have a style guide that says if you are going to make such-and-such claim, you have to use a certain amount (of our ingredient). Our goal is always to assure that consumer is going to get an efficacous dose,”​ he said.

This results in a good consumer experience and keeps formulation customers coming back for more, Bush said.

“Repeat purchases have always been good for GanedenBC30 products,”​ Bush said.

And Bush said the momentum continues to build behind the ingredient and its health benefits.

“We’ve got a couple of new formats that we will launch later in this year.  We’ve got a dozen or so new launches that are queued up,”​ he said.

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3 comments

Frozen Yogurt Flavors

Posted by Emily Rodgers,

Thanks for this wonderful article about frozen yogurt, its looking very yummy and hoping to post more of this, so i'll put it on my bookmark list of http://www.yogurtiamo.com .

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how to get a sample

Posted by Erin Miller,

Contact info@ganedenbiotech.com. I have your contact information Ivan and will have someone get in contact with you. Thank you!

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how to get a sample

Posted by Ivan Dasanayake,

We are the largest ice-cream manufacturer in Sri Lanka. I would like to use your probiotic product in our frozen yoghurt which is at the r&d stage

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