Pyure Brands introduces first organic & non-GMO verified erythritol sweetener for commercial applications

By Elaine WATSON

- Last updated on GMT

Pyure Brands founder Benjamin Fleischer
Pyure Brands founder Benjamin Fleischer

Related tags: Sweeteners

Pyure Brands is launching a commercial-grade USDA certified organic and non-GMO Project verified erythritol as an alternative to sugar, high-fructose corn syrup, and artificial sweeteners.

Tooth friendly, zero calorie (0.2cals/g), good for diabetics (it doesn’t raise blood sugar), and well-tolerated in the gut, erythritol is about 60-70% as sweet as sugar.

It also blends well with high intensity sweeteners such as stevia and monk fruit and is used in everything from ice cream, confectionery, baked goods, beverages, and table-top sweeteners such as Truvia, Nectresse and Perfecta.

However, some consumers seeking non-GMO options have objected to it because firms producing erythritol in commercial quantities typically do so via fermentation, where a sugar-rich substrate (that is sometimes derived from genetically engineered corn), is fermented by a yeast strain to yield erythritol.

While the erythritol itself does not contain any genetically modified proteins, some firms have been accused of misleading consumers by calling products containing erythritol ‘natural’. (Click here​ for details of a lawsuit filed against Cargill in which the plaintiff makes these allegations). 

Florida-based Pyure Brands - which produces a variety of commercial and retail natural sweetening products - will publicly unveil its non-GMO organic erythritol at Natural Products Expo East in Baltimore later this week at booth #2523.

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1 comment

Commercial vegan baker

Posted by Barbara L.,

The Pyure Brands website does not state that their organic non-GMO erythritol is made in the USA instead of in China, where most erythitol is made. I emailed the company asking where their erythitol is manufactured, but, so far, have not received an answer. In spite of their product being organic and non-GMO, I feel more comfortable buying erythritol that I know is made in the USA.

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