Stevia: PureCircle expands presence in Latin America with new facility in Mexico City

By Elaine WATSON

- Last updated on GMT

Related tags: Latin america, United states, Soft drink, Coca-cola

According to Mintel, more than 100 stevia-sweetened products have launched in Latin America in the past year from carbonated soft drinks, powdered beverage mixes, flavored milks and yogurt to table top sweeteners
According to Mintel, more than 100 stevia-sweetened products have launched in Latin America in the past year from carbonated soft drinks, powdered beverage mixes, flavored milks and yogurt to table top sweeteners
Stevia specialist PureCircle has expanded its presence in Latin America with the opening of a new facility in Mexico City.

PureCircle Mexico will bring the firmcloser to our customers, so we’re in a better position to provide faster product development support to them,”​ ​said Mauricio Bacigaluppo, vice president sales Latin America. 

“Customer service, sales, technical and application specialists are all now located in the region.”

According to Mintel, more than 100 stevia-sweetened products have launched in Latin America in the past year from carbonated soft drinks, powdered beverage mixes, flavored milks and yogurt to table top sweeteners, he said.

“Consumers have been receptive to these lower-calorie products sweetened with stevia. And they’re not just ‘lite’ or ‘diet’ products. Mainstream, conventional products are launching with stevia. As a result, the market is very dynamic and growing.

“At our new laboratory in Mexico D.F., we’ll be inviting customers to participate in PureCircle University seminars, so they can benefit from our technical and applications knowledge of stevia sweetening solutions within their own food and beverage matrices.”

Notable expansion in Latin America with Fanta, Fresca and Sprite reformulations in Mexico  

PureCircle - which aims to commercialize two next generation stevia products in 2014 (Reb D and Reb X) - posted a (much reduced) net loss of $9.4m in the year to June 30, while sales surged 57% to $71.2m.

Although sales “still remain modest compared to our invested production capacity​” said chairman Paul Selway-Swift, “further improvements in profitability should arise as volumes increases".

In 2013, bosses had seen the “first tangible market indications of stevia developing into a mainstream ingredient”, ​he added.

“Notable expansion took place in Latin America with Fanta, Fresca and Sprite reformulations in Mexico; and in June Coca-Cola Life was launched in Argentina."

Related news

Related products

show more

Celery Juice and the Health-Conscious Consumer

Celery Juice and the Health-Conscious Consumer

Florida Food Products | 25-Oct-2019 | Technical / White Paper

Celery juice is an on-trend beverage ingredient with sought-after health benefits. Given its popularity, it’s no surprise that celery juice is showing...

Create plant-based products that consumers prefer

Create plant-based products that consumers prefer

Archer Daniels Midland Company | 21-Oct-2019 | Technical / White Paper

It takes more than just knowing what protein options exist to create irresistible, consumer-preferred foods. As products starring plant-based proteins...

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars