PepsiCo axes stevia-sweetened Gatorade lines in US

By Ben BOUCKLEY

- Last updated on GMT

PepsiCo axes stevia-sweetened Gatorade lines in US

Related tags Gatorade Consumer protection

PepsiCo admits that it discontinued its Natural Gatorade drinks G Natural and G2 last November as the products did not resonate with their core consumer group of athletes.

PepsiCo withdrew the products last November - which were launched with a fanfare around three years before with 'natural flavors and ingredients'.

Pressed for reasons why the withdrawal took place - presence of stevia not appealing to core consumers, limited interest in a 'natural' product? - a PepsiCo spokesman said Gatorade was "committed to fueling athletic performance"​.

"Through continued engagement with athletes on their fueling needs, we found that Gatorade Naturals and G2 Naturals did not resonate with this core consumer. We decided to discontinue those products. We will continue to grow the Gatorade brand and push innovation,"​ he added.

Related news

Related products

show more

PREPARING FOR Q4 & Q1 2024

PREPARING FOR Q4 & Q1 2024

Content provided by Icon Foods | 24-Jan-2024 | White Paper

Good afternoon fellow food manufacturers, formulators, and enthusiasts of Clean Label Sugar Reduction. You know, in the past, we’ve seen our fair share...

Tagatose—a sweet way to reduce calories.

Tagatose—a sweet way to reduce calories.

Content provided by ASR Group | 18-Oct-2023 | Application Note

Introducing Tagatose - an excellent alternative to high potency sweeteners and sugar alcohols. Tagatose is a rare sugar that’s 90% as sweet as sucrose...

Related suppliers

Follow us

Products

View more

Webinars