60% of nut-related snack food launches in US in 2013 were on a health platform

By Elaine WATSON

- Last updated on GMT

Kind Healthy Snacks' new STRONG & KIND bars contain 10g protein coming primarily from almonds and pea protein isolate
Kind Healthy Snacks' new STRONG & KIND bars contain 10g protein coming primarily from almonds and pea protein isolate

Related tags: Nut, Snack food, Value added

If you asked most people where nuts belonged on a food pyramid 20 years ago, they would probably say in the candy (eat occasionally) section. Today nuts are widely regarded as nutritional dynamite, which could explain why 60% of nut-related snack launches in the US were on a ‘health’ platform of some kind in 2013.

According to new data from Innova Market Insights, nuts and seeds featured in 37% of global snack food launches in 2013, up from 32% five years ago, with nuts featuring in 40% of new snacks in Western Europe and 32% in the US.

Meanwhile, a third of new snack foods containing nuts were positioned on a health platform of some kind (organic/natural/additive- or preservative-free/high fiber, high protein, low sodium), rising to over 60% in the US, said director of innovation Lu Ann Williams.

“The packaged snack nuts market has seen mixed fortunes in recent years. With some difficult times in the market for standard salted peanuts and other commodity-style lines, but rising interest in value-added products, such as natural, flavored and premium lines, and branding.

“Exotic nuts, such as Brazils, macadamias, pistachios and pecans, are increasingly being used to add value and interest in the market, while nut mixes have moved into whole new areas in terms of ingredients and away from their traditional reliance on seasonal sales.”

She added: “Technological improvements have allowed the development of much more complex and sophisticated flavors and coatings and a range of more user-friendly packaging formats, including re-sealable cardboard cans, plastic and aluminum pouches and, plastic jars, as well as the more traditional flow-wrapped bags.” 

Related news

Show more

Related products

show more

Celery Juice and the Health-Conscious Consumer

Celery Juice and the Health-Conscious Consumer

Florida Food Products | 25-Oct-2019 | Technical / White Paper

Celery juice is an on-trend beverage ingredient with sought-after health benefits. Given its popularity, it’s no surprise that celery juice is showing...

High Protein Snacks: Beyond the Protein Bar

High Protein Snacks: Beyond the Protein Bar

International Dehydrated Foods | 06-Mar-2019 | Technical / White Paper

As snacking becomes more of an ingrained part of the American diet, it will be increasingly important for snacks to deliver nutrition benefits, including...

Gluten-Free Never Tasted So Good.

Gluten-Free Never Tasted So Good.

PLT Health Solutions | 28-Feb-2018 | Technical / White Paper

Artesa® Chickpea Flour delivers a taste profile similar to premium wheat flours, along with great mouthfeel and texture characteristics. It is today’s...

Related suppliers

Follow us

Products

View more

Webinars