What are the hottest trends in functional foods? Find out at the NutraIngredients-USA Trends in Functional Foods Forum

What are the hottest trends in functional foods? Find out at the NutraIngredients-USA Trends in Functional Foods Forum

Related tags Functional foods Nutrition

Pills or foods? Experts from the world of functional foods will join NutraIngredients-USA for a discussion of the functional foods, from market sizing and key consumer demographics to the regulatory considerations.

Which sectors are the strongest performers? Does the type of GRAS affect acceptance? How to market functional foods to supplement users? What’s happening in beverages? And what kind of science do functional food consumers expect? These are just some of the questions that will be answered during the NutraIngredients-USA Trends in Functional Foods Forum​, which will be aired on June 30.

Our expert panel includes:


Eric Schnell​ is best-known for launching Steaz, the #1 organic energy drink in the US, and has more recently developed a range of all-natural herbal-based shots under the IAM Enlightened banner. He’s also managing partner of sports nutrition brand CodeBlue and founder of MetaBrand, a one stop for early-stage entrepreneurs looking to make it big in beverages and supplements. 


Kantha Shelke​, PhD, ​is a principal at Corvus Blue LLC, a Chicago-based food science and research firm specializing in industry-competitive intelligence, expert witness services, and new product/technology development and commercialization of foods and food ingredients for health and wellness.


Risa Schulman, PhD​, founder of Tap-Root, is a functional food and dietary supplement expert, professional speaker and writer. She and her team work closely with CEOs and heads of Product Development, Scientific Affairs, Regulatory Affairs, Marketing and Strategy. Her experience includes assisting prominent and pioneering food and dietary supplement companies, ingredient suppliers, and companies shifting into these spaces.


Jeff Hilton​ is chief marketing officer and cofounder of BrandHive. He has been recognized by Advertising Age as one of America’s Top 100 Marketers and has 35 years of broad-based business experience, including over 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.


Jason Sapsin​ is formerly the Associate Chief Counsel in the FDA's Office of Chief Counsel. He has participated in several significant regulatory actions including the agency's promulgation of rules and guidance regarding fresh produce and nutritional labeling and FDA's expansion of cooperation between federal and state regulatory authorities in enforcement and regulatory actions.

The forum is moderated by Hank Schultz, senior correspondent, NutraIngredients-USA.

The NutraIngredients-USA Trends in Functional Foods Forum​is supported by the following leading functional food ingredient suppliers:


Sabinsa​: A manufacturer, supplier and marketer of herbal extracts, cosmeceuticals, minerals, dietary supplements and specialty fine chemicals for the nutritional, cosmetic, pharmaceutical and food industries.


Jost Chemical​: A manufacturer of high purity specialty chemicals for the pharmaceutical, nutritional, food, and other specialty markets. As an FDA registered manufacturer that operates under bulk pharmaceutical cGMP's, Jost Chemical produces high quality chemicals with lot-to-lot consistency that meet USP/EP/ACS/FCC specifications and Kosher and Halal certifications where applicable.


AMT Labs ​and Kelatron ​have over 50 years of combined experience providing high quality chelated minerals and custom formulations to meet customer-specific needs in the nutritional supplement, sports nutrition, and functional food segments.

Related topics Markets Healthy Foods

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