Dannon to be official yogurt sponsor of the NFL

By Elaine Watson contact

- Last updated on GMT

Dannon booked ad slots at the Super Bowl in 2012 and 2014
Dannon booked ad slots at the Super Bowl in 2012 and 2014

Related tags: National football league, Super bowl

Dannon has struck a multi-year deal with the National Football League (NFL) to become its official yogurt sponsor, starting in 2015.

New York-based Dannon, which owns the Oikos, Activia, Danimals and Light & Fit brands, booked ad slots at the Super Bowl in 2012 and 2014, and reckons the tie up with the NFL will build on the momentum it gained from this.

“Since our first Super Bowl advertisement in 2012, we’ve seen the potential to impact American families when it comes to making better food choices​,” said chief marketing officer Sergio Fuster.

“Encouraging people to get active and make better food choices is at the heart of our NFL PLAY 60 campaign and Dannon’s values align perfectly with those and other NFL efforts​,” added Renie Anderson, NFL senior vice president of sponsorship and partnership management. 

Further details of the sponsorship deal - the financial terms of which have not been disclosed - will be announced in due course by Dannon, which is a subsidiary of French dairy giant Danone.

Related news

Show more

Related products

show more

A Novel Prebiotic for Food & Beverage Innovation

A Novel Prebiotic for Food & Beverage Innovation

AIDP, Inc | 26-Feb-2020 | Technical / White Paper

Until now, incorporating prebiotics into food and beverages has been a challenge, with high efficacious doses and unwanted side effects. PreticX® is the...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 02-Sep-2019 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Everything about in-container sterilization

Everything about in-container sterilization

John Bean Technologies (JBT) | 01-Nov-2018 | Application Note

JBT has a long history and an extensive track record in thermal processing of packaged food. JBT retorts and sterilizers are renowned for their outstanding...

Related suppliers

Follow us

Products

View more

Webinars