Retailers are going to reduce the space given to legacy brands

Boulder Brands: Large-cap 'legacy' food & beverage brands face 'Armageddon'

By Elaine Watson

12-Aug-2014 Last updated on 18-Mar-2017 at 07:19 GMT

Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends, claims the boss of Boulder Brands (which owns the Udi’s Gluten-Free, Earth Balance and EVOL brands). But unless they make some bold strategic decisions now, they face retail ‘Armageddon’.

Ice cream co in ‘David & Goliath’ lawsuit v Nestlé: Is it time for a rethink about the way shelf-space is allocated in US supermarkets?

07-Aug-2014

By Elaine Watson

As Kraft’s CEO recently observed, smaller, more agile players seem to be better at coming up with exciting new products than many CPG giants, for whom innovation is often more about trade management than addressing genuine consumer needs. But if this is...

The food industry is caught up in a promotional trap, says Kraft CEO: ‘All of us have to realize it’s not the long-term way to run a business’

31-Jul-2014

By Elaine Watson

Trade spending is not delivering in the way that it used to, and if the food industry wants to deliver profitable growth, it needs to reallocate resources into bigger and better innovations and brand-building - which “requires discipline”, says Kraft...

Vermont GMO labeling bill presents packaged food companies with ‘a serious quandary’, says Rabobank analyst

09-May-2014

As anti-GMO activists celebrated their first major victory in Vermont this week with the passage of GMO labeling bill H112, the GMA said it would mount a legal challenge within weeks. But while big food companies may well win the courtroom battle ahead,...