All-natural snacking trend is starting to falter, says Datamonitor

By Kacey Culliney

19-Aug-2014 Last updated on 18-Mar-2017 at 07:12 GMT

The all-natural snack phenomenon has peaked in developed markets, faltering under a raft of lawsuits, says a Datamonitor Consumer analyst.

'All-natural’ frustration for Whole Foods: Judge refuses to toss suit over SAPP in baked goods

10-Jun-2014

By Elaine Watson

Three months after a federal judge in California gave the preliminary thumbs up to a $3.4m settlement of a class action lawsuit accusing Trader Joe’s of falsely advertising products as ‘all natural’, a fellow judge has allowed most claims in a similar...

Kashi agrees $5m ‘all-natural’ lawsuit settlement; Bear Naked to pay $325,000 to settle related suit

08-May-2014

By Elaine Watson

Kellogg subsidiary Kashi has joined a growing list of big food companies that have agreed to stop using the term ‘all-natural’ to describe certain products in response to a tidal wave of civil litigation over the controversial term.

PopChips agrees $2.4m ‘all-natural’ lawsuit settlement; settlements also likely in Kashi and Bear Naked cases

26-Feb-2014

By Elaine Watson

Snack maker PopChips looks set to become the latest firm to stop using the term ‘all-natural’ to describe its products after agreeing to settle a lawsuit alleging it misled consumers by using the controversial term.