Guess who’s back? Crispy M&M’S to return after 10-year hiatus
Mars Chocolate North America will relaunch M&M’S Crispy Chocolate Candies next year following a 10-year lull.
The brand was last introduced as a limited edition product in 1998.
The company said that it chose to bring back M&M’S Crispy after a decade of phone calls, petitions and Facebook posts.
This crispy variant is slightly larger than the original milk chocolate version, and will be packaged in a bright green bag. Mars called it M&M’S biggest brand launch since M&M’S Pretzel in 2010.
M&M’S Crispy will be introduced in US stores in early 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).
