Memorandum of Understanding signed on sheepmeat

By Georgi Gyton

- Last updated on GMT

Related tags New zealand Meat Lamb

Andy Fox, Juan de Dios Arteaga and Jeff Murray sign the agreement
Andy Fox, Juan de Dios Arteaga and Jeff Murray sign the agreement
A Memorandum of Understanding (MoU) on sheepmeat cooperation has been signed by Beef + Lamb New Zealand (B+LNZ), the Sheepmeat Council of Australia (supported by Meat & Livestock Australia) and Organismo de la Unidad Nacional de Ovinocultores (the National Mexican Sheep Producers Organisation).

It recognises that the sheepmeat industries in these countries share the same goal of building sheepmeat demand globally, as well as other common objectives, including: animal health and welfare, environmental sustainability and food safety.

The three parties believe the collaboration will bring about benefits for all concerned, including the sharing of research and development results, marketing and promotion and information sharing on market developments.

Andy Fox, director, B+LNZ, said: "The Australian and New Zealand sheepmeat industries are seeking to build relationships with producer organisations from around the world. The reality is sheepmeat faces strong competition in the marketplace from other protein sources. It is important the sheepmeat industry works together to promote our premium product."

Jeff Murray, vice president, Sheepmeat Council of Australia, added: "By working with the Mexican industry, Australia and New Zealand can help grow their domestic production and increase the consumption of sheepmeat. It’s a win-win for all parties."

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