ChaiElixir CEO: We’re a sparkling chai tea beverage; there is really nothing like this on the market

If you don’t like taking risks, don’t go into the beverage industry, says the founder of ChaiElixir, an Oklahoma City based start-up selling sparkling tea. “A significant portion of new products do not make it past year one or two, but that’s the nature of the industry, so you’ve just got to do your due diligence and be prepared to take a risk.