Lights, camera, action! Snacking trends at the Winter Fancy Food Show

By Elaine Watson contact

- Last updated on GMT

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join Elaine Watson from FoodNavigator-USA on a snacking odyssey at the Winter Fancy Food Show in San Francisco to find out more about...

Eat Well Embrace Life,​ which is carving out a leading role in the ‘other bean hummus’ category, with innovations such as Spicy Red Lentil Chipotle; and Wasabi Edamame Hummus with Ginger.

Says Bob Ferraro, VP Sales, at brand owner Tryst Gourmet: "We are the fastest-growing hummus brand in the country; consumers have responded to the quality and the taste and we are in nationwide distribution."

IPS Chips,​ which has developed crunchy chips with egg whites and whey protein using a patent-pending modified extrusion process.

Says founder & CEO Sean Olson: "It fills you up and it's protein that your body can really use."

Way Better Snacks,​ a healthier snacking company founded by former Hain Celestial executive Jim Breen, which specializes in sprouted grain snacks, and has been a runaway hit since it hit shelves in 2011.

Says founder and CEO Jim Breen: "The consumer response has been terrific right out of the box​."

KRAVE Jerky, ​which is marketed more like Godiva chocolate than Slim Jim, and comes in gourmet flavors from ‘basil citrus turkey’; and ‘black cherry barbecue pork’; to ‘pineapple orange beef’, a “Hawaiian-inspired offering of tender top round sirloin domestic beef marinated in a blend of sweet orange, pineapple and tropical fruit”.

Says founder and CEO Jon Sebastiani: "Protein has become a very important snack... and this has more protein and a third of the sugar than many bars out there."

Snacks101,​ which has developed what it claims is 'the first baked popcorn'.

Says partner Jeff Price: "We have a lot of differentiating characteristics that have enabled us to gain market share pretty quickly.​"

SexyPop​, a ready-to-eat popcorn brand developed by Pirate's Booty founder Robert Ehrlich, the self-styled 'shaman of snacks', using butterfly white Japanese popcorn and a "process that filters out all the bits".

Says Ehrlich: "SexyPop is about empowerment and confidence...We are going to be the next iconic brand."

Click HERE​ ​to see more video coverage from the show featuring  Tio Gazpacho, Pok Pok Som,​ Arctic Zero, Califia Farms, ​and SMÁRI Organics.

Click HERE​ ​to see our trendwatching gallery from the show.

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