Special K targets female New Year snacking

By Kacey CULLINEY contact

- Last updated on GMT

Special K's snacks are being rolled out across the US
Special K's snacks are being rolled out across the US
Kellogg has developed two lines under its Special K brand to appeal to health-conscious women.

The snack and cereal major launched chewy snack bars containing 100 kcal and 80 kcal brownies in a number of flavors across the US. The bars come in four variants – berry medley, blueberry bliss, salted caramel chocolate and salted pretzel chocolate. The brownie line features two products – divine fudge and heavenly caramel.

James Sell, senior director of marketing for wholesome snacks at Kellogg’s, said these products specifically targeted female consumers whose health habits were changing.

“We know that women are moving away from dieting and calorie-counting and heading toward a long-term, more positive approach for achieving a happy, healthy weight,”​ he said.

Each chewy bar contained nine grams of whole grains and the brownies contained three grams of fiber.

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