Special K targets female New Year snacking

By Kacey Culliney contact

- Last updated on GMT

Related tags: Snack food

Special K's snacks are being rolled out across the US
Special K's snacks are being rolled out across the US
Kellogg has developed two lines under its Special K brand to appeal to health-conscious women.

The snack and cereal major launched chewy snack bars containing 100 kcal and 80 kcal brownies in a number of flavors across the US. The bars come in four variants – berry medley, blueberry bliss, salted caramel chocolate and salted pretzel chocolate. The brownie line features two products – divine fudge and heavenly caramel.

James Sell, senior director of marketing for wholesome snacks at Kellogg’s, said these products specifically targeted female consumers whose health habits were changing.

“We know that women are moving away from dieting and calorie-counting and heading toward a long-term, more positive approach for achieving a happy, healthy weight,”​ he said.

Each chewy bar contained nine grams of whole grains and the brownies contained three grams of fiber.

Related news

Related products

show more

Create plant-based products that consumers prefer

Create plant-based products that consumers prefer

Archer Daniels Midland Company | 21-Oct-2019 | Technical / White Paper

It takes more than just knowing what protein options exist to create irresistible, consumer-preferred foods. As products starring plant-based proteins...

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Color plus clean labels from a proven ingredient

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 06-Sep-2019 | Product Presentation

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads, and other grain-based foods. Ranging in color from light to...

Plant-based meat alternatives market motivators

Plant-based meat alternatives market motivators

DuPont Nutrition & Biosciences | 01-Apr-2019 | Technical / White Paper

Market analysis shows steady growth in the plant-based meat alternatives segment over the past few years as consumers eat more plant-based foods. The reason...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars