Kellogg NPD flurry: Gluten-free, protein and sprouted grains20-Nov-2014By Kacey CullineyKellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.
Special K global rebrand set for 201531-Oct-2014By Kacey CullineyKellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.
Special K US annual sales slump 9.7%29-Aug-2014By Kacey CullineyUS total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.