The annual championship game of the National Football League (NFL) in the US, is watched by more than 100m viewers, with an estimated 1.25bn chicken wings eaten.
Due to the surge in demand for chicken wings in the run-up to the game, prices increased 11% month-on-month in January, according to new data from commodities analyst Mintec.
"In the run-up to the Super Bowl, demand from restaurants and supermarkets increases in anticipation of the high level of consumption. US wing prices are currently up 51% year-on-year, due to high prices for both pork and beef as a result of low levels of production in 2014," added Mintec.
Prices increased from around $1.35 per lb in December, to around $1.70/lb last month.
According to the National Chicken Council (NCC) the NFL Super Bowl is considered the second-largest day for food consumption in the US, after Thanksgiving.
An NCC poll, conducted online by Harris Poll last month, revealed that more than four in five (81%) of US adults eat chicken wings – on a level with last year.
The survey also revealed that 54% of those asked prefer traditional bone-in wings, despite the rising popularity of bone-less chicken pieces.
The NCC said it estimated that, of all the wings eaten during the Super Bowl, 75% will be bought in retail grocery stores.