Super Bowl Sunday sees chicken wing sales soar

By Georgi Gyton contact

- Last updated on GMT

An estimated 1.25 billion chicken wings were eaten during the game
An estimated 1.25 billion chicken wings were eaten during the game

Related tags: National chicken council, Poultry

Last Sunday’s Super Bowl in Arizona, saw sales of chicken wings go through the roof, as viewers munched their way through countless buckets of chicken during the game.

The annual championship game of the National Football League (NFL) in the US, is watched by more than 100m viewers, with an estimated 1.25bn chicken wings eaten.

Due to the surge in demand for chicken wings in the run-up to the game, prices increased 11% month-on-month in January, according to new data from commodities analyst Mintec.

"In the run-up to the Super Bowl, demand from restaurants and supermarkets increases in anticipation of the high level of consumption. US wing prices are currently up 51% year-on-year, due to high prices for both pork and beef as a result of low levels of production in 2014,"​ added Mintec.

Prices increased from around $1.35 per lb in December, to around $1.70/lb last month.

According to the National Chicken Council (NCC) the NFL Super Bowl is considered the second-largest day for food consumption in the US, after Thanksgiving.

An NCC poll, conducted online by Harris Poll last month, revealed that more than four in five (81%) of US adults eat chicken wings – on a level with last year.

The survey also revealed that 54% of those asked prefer traditional bone-in wings, despite the rising popularity of bone-less chicken pieces.

The NCC said it estimated that, of all the wings eaten during the Super Bowl, 75% will be bought in retail grocery stores.

Related topics: Meat

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