Beyond Meat: ‘We want to provide a solution for dinner every night of the week…’

By Elaine Watson contact

- Last updated on GMT

Related tags: Hamburger

Beyond Meat - the California-based firm that claims to have unlocked the secret to making ‘near-perfect’ replicas of meat from plants – says its latest innovation, the ‘Beast Burger’, has been a hit straight out of the blocks.

Speaking to FoodNavigator-USA at the 2015 Natural Products Expo West show in Anaheim, CA, VP marketing Bob Connolly said the Beast – which has "more protein and iron than beef, and more omega-3s than salmon​" - would completely redefine how people see veggie burgers, although he’s not a fan of the 'veggie' moniker.

Indeed, Beyond Meat doesn’t much care for the term ‘meat alternatives’ either, as it implies compromise: “We like to call ourselves plant protein, not a meat substitute or alternative, and we deserve just as much space as animal protein. It will take time but that’s our mission.”

We aim to be the future of protein…

The soy-free and gluten-free Beast Burger – which is made from non-GMO pea protein isolate, flaxseed oil, chia (short-chain omega-3s), DHA algal oil (long-chain omega-3s), beet juice, moringa, sea buckthorn, mesquite, bottlebrush herb and fulvic acid – is just a “great burger” ​he said.

Our Beast Burger is not a beef burger and it’s not a veggie burger, it’s protein and performance in a bun.  So you’ve got protein, iron, omegas, antioxidants, calcium, potassium, vitamin B6 and B12, all in one patty.

“Feedback for the Beast so far has been amazing, we had a lot of fully eaten burgers at the show ​[where chefs were serving it up in a bun with Beyond Meat's chicken strips - minus our feathered friends - and ketchup]. What we’re seeing at retail is amazing, we’re seeing velocity twice that of our other items.”

Ultimately, he said: “We aim to be the future of protein… What we’re trying to do at the show is show that plant-based protein can be delicious. We’re able to take the animal out of the process altogether and make a delicious burger, chicken strips, beef crumble, something that gives Mom a solution for dinner every night of the week.”

Click HERE​ to read our recent interview with Beyond Meat CEO Ethan Brown.


Related news

Show more

Related products

show more

AmpliVida XOS Prebiotic: Pure, Selective & Effective

AmpliVida XOS Prebiotic: Pure, Selective & Effective

DSM Nutritional Products | 20-Mar-2018 | Technical / White Paper

Join us on Friday, March 9th for a scientific talk on Balancing the Microbiome Through Prebiotics. Learn more about NEW AmpliVida XOS Prebiotic, an organic,...

H&F – special pectins for innovative confectionery

H&F – special pectins for innovative confectionery

H&F – Innovative Solutions for your Product Developments | 19-Mar-2018 | Data Sheet

H&F special pectins make it possible to produce confectionery with innovative textures like vegan marshmallows and firm-elastic fruit gummies and flavours...

Get Control of Your Energy

Get Control of Your Energy

PLT Health Solutions | 28-Feb-2018 | Product Catalog

Developed by leading biochemists, the Targeted Release Caffeine delivery system of zumXR® represents a new benchmark in controlled, targeted and sustained...

Related suppliers

1 comment

Did you see this?

Posted by NicoleS,

Report abuse

Follow us


View more