Frito-Lay injects sweet-savory into Rold Gold brand
![Frito-Lay is targeting afternoon snackers with the sweet-savory launches](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/1/9/4/8/3168491-1-eng-GB/Rold-Gold-sweet-savory-NPD.png)
The snack major has launched four variants - cookies & cream and fudge brownie pretzel dippers and sharp cheddar and creamy fudge pretzel sandwiches.
Ryan Matiyow, senior director of marketing at Frito-Lay, described the flavor combinations as “satisfying” and said the NPD targeted afternoon snackers.
The Rold Gold dipper line will launch in five-count boxes and single-serve the sandwich crackers in six-count boxes.