Frito-Lay injects sweet-savory into Rold Gold brand
The snack major has launched four variants - cookies & cream and fudge brownie pretzel dippers and sharp cheddar and creamy fudge pretzel sandwiches.
Ryan Matiyow, senior director of marketing at Frito-Lay, described the flavor combinations as “satisfying” and said the NPD targeted afternoon snackers.
The Rold Gold dipper line will launch in five-count boxes and single-serve the sandwich crackers in six-count boxes.
