VitaminFIZZ seeks to emulate meteoric success of Sparkling ICE in enhanced waters market

By Elaine Watson

29-Apr-2015 Last updated on 18-Mar-2017 at 12:58 GMT

VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine months after launch, and is about to enter the UK market.

Beverage buzz: C-store shoppers ‘treating themselves’ and trading up on back of lower gas prices, says Wells Fargo

03-Feb-2015

By Elaine Watson

The last quarter of 2014 was pretty positive (+5.9%) for sales of non-alcoholic beverages in US convenience stores as shoppers spent cash they saved at the pumps on ‘treating themselves’ and ‘trading up’, according to Wells Fargo.

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

02-Apr-2014

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original caffeine-fuelled formulas, says one beverage industry veteran.

Talking Rain CEO: We can turn Sparkling ICE into a $1bn brand by 2018

05-Jul-2013

By Elaine Watson

Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.