FOOD VISION USA: Which food & beverage companies are really driving innovation?

By Elaine Watson

- Last updated on GMT

Related tags Food vision usa Food Food processing

According to Nielsen data, 85% of new consumer packaged goods fail within two years, and big firms are no better - and often far worse - at picking winners than smaller ones, despite their deep pockets.  

Indeed, even major products hailed as ‘pacesetters’ by IRI because they do well in their first year on the shelf often fail to live up to their early promise, with sales fizzling out after two or three years, while the real success stories tend to tap into new consumer trends early and nearly always start small, building momentum gradually.

So how can food and beverage companies up their game and give today's ultra-demanding (and tech-savvy) consumers what they want, when - and where - they want it?

This will be the overarching theme of Food Vision USA​, a must-attend conference on the food industry calendar that will address questions including:

  • American eating habits​ are changing. But are food retailers still stuck in the 20th​ century?
  • How do you build a completely new food category (on a shoestring)?
  • How do Millennials buy food online? And will subscription snacking really take off?
  • How do you maintain a challenger brand mentality as a mainstream player? 
  • Is 3D printing a gimmick or something with real commercial potential for the food industry?
  • Are DNA diets ready for prime time, and can edible insects live up to all the hype?

Held at the Drake Hotel in Chicago on October 27-29, Food Vision USA​ is a unique networking opportunity for CEOs, brand managers, R&D professionals, marketers and labeling and regulatory experts. 

Confirmed speakers include:

To see the program so far, click HERE​.​ We'll update this as we add new speakers...

For full details, and to register, visit the Food Vision USA website​ ​or click on the link below:


MUSIC: “Opening Up” by Adam Selzer

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