Mars expands Georgia facilities for Orbit, Excel and goodnessknows production

By Oliver Nieburg contact

- Last updated on GMT

Mars ups capacity at two plants in Georgia. Pictured: Mars Albany GA Plant - with Albany Mayor Dorothy Hubbard and Mars site director Mack Phillips.
Mars ups capacity at two plants in Georgia. Pictured: Mars Albany GA Plant - with Albany Mayor Dorothy Hubbard and Mars site director Mack Phillips.

Related tags: Wm. wrigley jr. company, Mars incorporated, Gum

Mars has announced plans to add production for Wrigley’s Orbit and Excel gum at its Flowery Branch site and says it will add production for snack square brand goodnessknows at its Albany factory.

The gum production expansion comes as Mars moves its gum production capacity from its Toronto plant​, which will close in March 2016.

Increased gum capacity in Georgia

Mars’ subsidiary Wrigley will add 155 employees at the Flowery Branch factory in Georgia to produce Canada’s leading gum brand Excel and the company’s top U.S. gum brand Orbit.

Wrigley currently employs 670 people at the Flowery Branch site, which produces gum brands such as Juicy Fruit, Extra and 5 Gum.

U.S. gum sales have declined in recent years, but some sub-categories have returned to growth.

According to IRI, regular sugarfree gum sales in the U.S. grew ahead of the overall market candy market in 2014. While the overall U.S. candy market climbed 2.7% on the previous year to $24.1bn, sugarfree gum sales rose 3.3% to $2.6bn, it found.

Goodnessknows at Albany plant

goodnessknows snack squares made in Albany GA - low res
Goodnessknows snack squares made in Albany.

Mars Chocolate North America also plans to expand its plant in Albany, Georgia, to add production for the upcoming national launch of goodnessknows​ snack squares.

Goodnessknows was launched in U.S. test markets in 2010, but Mars plans to roll the product out nationwide from August this year.

Mars will add 20 jobs at the Albany factory to produce the brand over the next three years.

The Albany plant currently employs 175 people who produce brands such as Combos, Snickers and peanut butter M&M’s.

Related news

Related products

show more

What’s next in better-for-you snacking.

What’s next in better-for-you snacking.

ADM brings innovation to the table. | 22-Nov-2021 | Case Study

Today’s consumers want snacks with healthy ingredients and meaningful benefits. ADM is at the forefront of functional snacking innovation, with a clean-tasting,...

Plant-based proteins revolutionizing convenience

Plant-based proteins revolutionizing convenience

Cargill | 13-Sep-2021 | Technical / White Paper

Sales of plant-based products saw double-digit growth in 2020 – and the marriage of convenience foods with plant proteins is bringing even more momentum...

Related suppliers

Follow us

Products

View more

Webinars