Sports nutrition expert's advice: Sample the sweat and don't skip the stomach

Exercise physiologist Allen Lim, PhD, the founder of sports nutrition brand Skratch Labs, learned what works to fuel athletes in the crucible of one of the most challenging endurance events the world has to offer—the Tour de France.  What he took away from that experience was the notion that rather than trying to reinvent the wheel, it’s best to work with the body’s natural processes.