Boulder Brands slashes salaried headcount by 15%; unveils more ‘streamlined’ structure

By Elaine Watson

08-Jul-2015 Last updated on 18-Mar-2017 at 07:02 GMT

Boulder Brands – the firm behind EVOL Foods, Udi’s Gluten Free and Smart Balance – has reduced its salaried headcount by 15% and integrated its sales, marketing and innovation functions as part of a restructure following the departure of CEO Steve Hughes.

Boulder Brands CEO Steve Hughes quits as firm warns Q2 sales will decline

10-Jun-2015

By Elaine Watson

Shares in Boulder Brands – the firm behind EVOL Foods, Udi’s Gluten Free and Smart Balance – plummeted this morning after CEO Steve Hughes resigned and the firm warned that second-quarter sales would likely be 5-7% lower than they were in Q2, 2014,...

Boulder Brands CEO: In 3-5 years there will be a bunch of $300-500m brands that you've never heard of today

16-Apr-2015

By Elaine Watson

As the rapid growth of brands such as Suja Juice and Just Mayo demonstrates, new, on-trend brands originating in the natural, gourmet or organic space can now ‘cross over’ into the mass market at record speed, such that companies we have never heard of...

Non-GMO reboot has not revitalized sales of Smart Balance spreads, says Boulder Brands

07-Nov-2014

By Elaine Watson

Boulder Brands - which announced a high-profile re-launch of its Smart Balance spreads on a non-GMO platform in March - has admitted that the move has not transformed the brand’s flagging fortunes.