Saga Dairy: We want to bring Icelandic yogurt to the mainstream

By Elaine Watson

28-Aug-2015 Last updated on 18-Mar-2017 at 11:39 GMT

First came Siggi’s, then Smári Organics. But can the husband and wife team behind Saga Dairy (Viking Icelandic Yogurt) – the latest entrants to the niche, but growing ‘Icelandic-style’ yogurt category in the US – emulate their success?

We haven't hit peak Greek yet, says Dannon as Evolution Fresh yogurts hit grocery stores nationwide

29-Jul-2015

By Elaine Watson

While some commentators believe we have reached ‘peak Greek’ in the yogurt aisle, Dannon remains bullish about the growth potential of Greek yogurt as new Evolution Fresh fruit-on-the-bottom Greek nonfat yogurts with the tagline ‘inspired by Dannon’ roll...

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

09-Jun-2015

By Elaine Watson

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had missed the...

Chobani refreshes Simply 100 Greek yogurt range; appeals to ‘thoughtful weight managers’

01-Jun-2015

By Elaine Watson

Dollar sales of Chobani’s Simply 100 Greek yogurts have grown 25% in the first five months of 2015 vs the same period last year, while unit sales are up 28%, says the firm, which is re-launching the range with ‘blended’ formulations (rather than...