Optimum aims at hole in market with launch of Trusource sports brand for Kroger

DuPont touts rapid dispersability of new soy protein aimed at sports nutrition

06-Oct-2015

By Hank Schultz

DuPont has thrown down the latest gauntlet in the sports nutrition protein contest with the launch of a rapid dispersing form of soy protein aimed at fortification beverages and powdered workout products.

Protein water hits the mainstream as Protein2o rolls out at Walmart

18-Sep-2015

By Elaine Watson

Protein2o – a rapidly-growing line of flavored waters infused with electrolytes and 15g of protein – is rolling out to 750 Walmart stores this month, says the firm, which is targeting consumers that are looking for more refreshing beverages that pack in...

Alternative proteins, delivery tech dominate M&A activity; supplements trail off

11-Aug-2015

By Hank Schultz

The Nutrition Capital Network reports that mergers and acquisitions activity in branded natural and organic food & beverage companies is on a record-setting pace for 2015. In addition, NCN reports rapid growth in financings in the emerging world of what...

Optimum aims at hole in market with launch of Trusource sports brand for Kroger

Optimum Nutrition is seeking to reach a new set of average consumers with a sports brand called Trusource that will launch at Kroger stores nationwide.

Related Topics

DuPont touts rapid dispersability of new soy protein aimed at sports nutrition

Protein water hits the mainstream as Protein2o rolls out at Walmart

Alternative proteins, delivery tech dominate M&A activity; supplements trail off