Prinova to distribute Lycored's lycopene- and beta carotene-based natural colors in the US and Canada
Larry Davis, commercial director, food & beverage, at Prinova said: “Customers are removing synthetic and carmine based colors from their labels, and we needed to find a naturally sourced, vertically integrated, trusted supplier partner that could meet this customer demand.
“This partnership means we are now able to offer a total start-to-finish clean label concept from an applications standpoint.”
The Lycored portfolio includes Tomat-O-Redand Lyc-O-Beta natural red, orange and yellow colorings.
Tomat-O-Red is created using tomato-derived lycopene and offers an alternative to bug-derived carmine, which is not vegetarian, and less stable natural red shades derived from beetroot and anthocyanins.
Lyc-O-Beta is sourced from Blakeslea trispora, a beta-carotene-rich fungus cultivated by Lycored.
They are both certified Kosher and Halal, non-GMO, and vegetarian, and are heat- light- and pH-stable.