Prinova to distribute Lycored's lycopene- and beta carotene-based natural colors in the US and Canada

By Elaine Watson

- Last updated on GMT

Prinova to distribute Lycored's natural colors in the US & Canada

Related tags Red

Prinova is now the exclusive distributor of Lycored’s lycopene- and beta carotene-based natural colors in the US and Canada following a tie-up between the two companies.

Larry Davis, commercial director, food & beverage, at Prinova said: “Customers are removing synthetic and carmine based colors from their labels, and we needed to find a naturally sourced, vertically integrated, trusted supplier partner that could meet this customer demand.

This partnership means we are now able to offer a total start-to-finish clean label concept from an applications standpoint.”

The Lycored portfolio includes Tomat-O-Redand Lyc-O-Beta natural red, orange and yellow colorings.

Tomat-O-Red is created using tomato-derived lycopene and offers an alternative to bug-derived carmine, which is not vegetarian, and less stable natural red shades derived from beetroot and anthocyanins.

Lyc-O-Beta is sourced from Blakeslea trispora​, a beta-carotene-rich fungus cultivated by Lycored.

They are both certified Kosher and Halal, non-GMO, and vegetarian, and are heat- light- and pH-stable.

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