CORE Organic goes nationwide: 'We think this is going to be a disruptive brand'

By Elaine Watson contact

- Last updated on GMT

CORE Organic goes nationwide: 'This is going to be disruptive'
CORE Organic, an organic 5-calorie-per-serving flavored water/juice blend with coconut water concentrate and antioxidants from white tea extract and maqui berry - is rolling out nationwide next month after a successful launch in southern California.

On the East Coast, CORE Organic will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry it in the West, with retail partners including 7-Eleven, Kroger, Safeway/Albertson’s, Save Mart, Lucky Supermarkets, H-E-B, Sprouts, Acme, Tops Friendly Markets and Whole Foods. 

The product, which is sweetened with organic enzyme-modified stevia extract and erythritol, looks similar to Bai5, and comes in an 18oz aseptic bottle.

“Organic is the new badge of health and it’s mainstream now,” ​Core Hydration CEO Lance Collins told FoodNavigator-USA in February​.​  “We think this is going to be a disruptive brand.”

Like its sister beverage bottled water CORE Hydration​, CORE Organic is offered in a proprietary contoured wide mouth bottle, and retails for $2.49 for an 18oz bottle. 

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