Coca-Cola invests in organic aloe water beverage company, Aloe Gloe

Aloe Gloe was introduced in 2012 and has had a two-year growth rate of 64%, according to data from Nielsen. Aloe Gloe is available nationwide in the US across 20,000 stores, including Sprouts, Kroger, Safeway and independent grocers and convenient stores. It is produced in Southern California, and is distributed in the US and Canada direct to retailers and via Coca-Cola Refreshments. Dino Sarti, Aloe Gloe co-founder and CEO, said the new partnership with The Coca-Cola Company will allow it to broaden its access to consumers, enhancing distribution and availability. ‘Billion dollar potential’ Coca-Cola’s investment comes via its Venturing & Emerging Brands unit (VEB), which identifies and nurtures brands with ‘billion dollar potential.’ Coca-Cola has obtained a minority equity stake in L.A. Aloe LLC, the company behind the Aloe Gloe brand. "Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages," said VEB President Scott Uzzell. "We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend." Coca-Cola’s VEB portfolio also deals with Honest Tea, Zico coconut water and Suja Juice.

Coca-Cola invests in organic aloe water beverage company, Aloe Gloe

Coca-Cola has obtained a minority equity stake in California’s Aloe Gloe. Coca-Cola says the investment into the ‘up-and-coming’ brand gives it a further entry in the emerging market segment for plant-based beverages.

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