To support the nostalgia-fueled re-launch, PepsiCo will release 'The Crystal Pepsi Trail' online, a new take on the 90s computer game 'The Oregon Trail,' on July 7 (click HERE).
"We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back," said Stacy Taffet, Senior Director, Marketing, Pepsi. "What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!"
Beginning July 11 in Canada and August 8 in the US, 20oz bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79.
The move follows PepsiCo's decision to bring back its aspartame-sweetened version of Diet Pepsi with 'retro' packaging. Read more about that HERE.