Crystal Pepsi to make a nostalgia-fueled comeback this summer

By Elaine Watson contact

- Last updated on GMT

Crystal Pepsi to make a nostalgia-fueled comeback this summer

Related tags: Pepsi

Inspired by "overwhelming fan demand," Pepsi (as widely rumored) is bringing back Crystal Pepsi – a clear cola it launched, and ditched again in the 1990s – for a limited time in retail and foodservice locations in Canada and the US this summer.

To support the nostalgia-fueled re-launch, PepsiCo will release 'The Crystal Pepsi Trail' online, a new take on the 90s computer game 'The Oregon Trail,' on July 7 (click HERE​).

"We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back​," said Stacy Taffet, Senior Director, Marketing, Pepsi. "What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!"

Beginning July 11 in Canada and August 8 in the US, 20oz bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79. 

The move follows PepsiCo's decision to bring back its aspartame-sweetened version of Diet Pepsi with 'retro' packaging. Read more about that HERE​.

The Oregon Trail Pepsi game

Related topics: Beverage, Trendspotter, Manufacturers

Related news

Follow us

Featured Events

View more

Products

View more

Webinars