PepsiCo on life in a fragmented beverage market: ‘We have to learn how to handle complexity'

By Elaine Watson

08-Jul-2016 Last updated on 28-Aug-2017 at 14:12 GMT

PepsiCo is increasingly “recognizing consumers’ interest in craft, niche and premium products,” in a CPG landscape that is becoming more fragmented, CEO Indra Nooyi told analysts Thursday.

Crystal Pepsi to make a nostalgia-fueled comeback this summer

29-Jun-2016

By Elaine Watson

Inspired by "overwhelming fan demand," Pepsi (as widely rumored) is bringing back Crystal Pepsi – a clear cola it launched, and ditched again in the 1990s – for a limited time in retail and foodservice locations in Canada and the US this summer.

Old Diet Pepsi recipe to return in the fall as 'classic' sub-brand: A savvy move or is Pepsi rearranging deckchairs on the Titanic?

28-Jun-2016

By Elaine Watson

Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...

Analyst: ‘It may be too early to say Pepsi True is a flop, but it’s definitely not a success’

28-Apr-2016

By Elaine Watson

The 2014 launch of Pepsi True was a low-key affair, so the complete radio silence from the brand ever since could just reflect a desire to keep things that way. Another explanation, of course, is that Pepsi True – like rival Coca-Cola Life – has simply...