Odwalla evaporated cane juice lawsuit back in play

By Elaine Watson

01-Aug-2016 Last updated on 18-Jan-2024 at 10:43 GMT

A class action lawsuit accusing Coca-Cola subsidiary Odwalla of misleading consumers by using the term ‘evaporated cane juice’ (ECJ) on labels is now back in play in the wake of the FDA’s finalized guidance – and is likely to be joined by scores of others, predict attorneys.

Finalized FDA evaporated cane juice guidance is not legally binding, says Lifeway Foods

21-Jun-2016

By Elaine Watson

The FDA’s finalized guidance on evaporated cane juice (ECJ) labeling “puts the final nail in the coffin,” of food manufacturers’ defense of the much-maligned term, argues the plaintiff in an ECJ-related lawsuit, while defendant Lifeway Foods insists the...

Truvia brand leader: 'When people see how much added sugar is in their food, I think they are going to be surprised'

03-Jun-2016

By Elaine Watson

US retail sales of sugar substitutes are declining 3-4% year on year as artificial sweeteners continue to lose ground, although products with a more ‘natural’ positioning are growing 4-6%. But will the FDA’s move to include ‘added sugars’ on the...

'Evaporated cane juice' should be declared as 'sugar,' says FDA; get ready for the lawsuits, say attorneys

25-May-2016

By Elaine Watson

The ingredient known as ‘evaporated cane juice’ should instead be declared as ‘sugar’ on food labels, says the FDA in new guidance that attorneys predict will unleash a wave of civil litigation as ECJ-related false advertising cases that had been put on...