Mintel study: Minimal packaging will win over half of US consumers

Mocktails Beverages debuts single-serve bottles, new packaging to expand product appeal, use

22-Jul-2016

By Elizabeth Crawford

Mocktails Beverages now offers its all-natural, ready-to-drink, non-alcoholic cocktails in individual sized bottles to better serve millennials who the company’s president, Bill Gamelli, says are changing their approach to alcohol.

Green packaging makes food seem healthier - but not for discerning organic shoppers

17-Jun-2016

By Niamh Michail

Discount shoppers believe a product tastes healthier if it comes in a 'healthy', green packaging - but organic shoppers have a more critical eye and are less affected by packaging, researchers have found.

Pictures on food packaging inspire us to overeat, reveals new research

30-Mar-2016

By Elaine Watson

A picture speaks a thousand words, so it stands to reason that we’re more likely to rely on the image on the front of a food label than the hard data on the back when we serve ourselves what we think is an appropriate portion, says new research*. But...

Minimal packaging will win over half of US consumers, says Mintel study

New research from Mintel revealed that four in five US consumers agree that reducing food waste is as important as reducing packaging waste.

Minimal packaging will win over half of US consumers, says Mintel study

New research from Mintel revealed that four in five US consumers agree that reducing food waste is as important as reducing packaging waste.

Related Topics

Mocktails Beverages debuts single-serve bottles, new packaging to expand product appeal, use

Green packaging makes food seem healthier - but not for discerning organic shoppers

Pictures on food packaging inspire us to overeat, reveals new research