Smash-hit marshmallows? Sonoma Brands will have to battle sugar fears, say experts

By Kacey CULLINEY

09-Sep-2016 Last updated on 18-Mar-2017 at 01:53 GMT

Sonoma Brands could have its work cut out entering everyday snacking with marshmallows given the sticky problem of sugar avoidance, but SMASHMALLOW is an innovative new concept that could appeal strongly to women, say two trendwatchers.

Sonoma Brands seeks to build a new confectionery category with SMASHMALLOW snacking marshmallows

09-Aug-2016

By Elaine Watson

SMASHMALLOW – the latest innovation from food & beverage brand incubator Sonoma Brands – could herald the launch of a new confectionery category: gourmet snackable marshmallows, says founder Jon Sebastiani.

FOOD VISION USA: Are CPG’s biggest guns flogging dead donkeys or can their brands be salvaged?

11-Jul-2016

By Elaine Watson

While big ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But should CPG’s biggest...

Sonoma Brands unveils drinkable veggie soup ZÜPA NOMA: ‘Cold pressed juices taste great, but they simply have too much sugar’

23-Jun-2016

By Elaine Watson

The $8bn US wet soup category is “sleepy and ripe for disruption,” says the founder of Sonoma Brands, which is launching its first incubated brand in July: ZÜPA NOMA, an organic ready-to-drink chilled vegetable soup in a bottle debuting July 1 in around...